No dia 24, no Tecmaia, realiza-se o workshop “Marketing com Propósito”, dinamizado por Carlos Brito, Professor na Faculdade de Economia da Universidade do Porto e presidente da Ordem dos Economistas – Norte. A ação decorrerá entre as 9h30 e as 12h30.
Durante a manhã, serão exploradas as bases e estratégias do marketing com foco na criação de valor, no posicionamento de marcas e na tomada de decisões informadas.
O workshop está pensado para profissionais de diferentes áreas e níveis de contacto, proporcionando uma visão acessível, prática e estratégica sobre o tema.
A participação é gratuita, mas as inscrições são limitadas e sujeitas a confirmação online (https://tecmaia.pt/pt/agenda)
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